96-163

Response November 6, 1996

 

 

Request

XXXXX

 

27 September 1996

 

State Tax Commission

Sales Tax Division

210 North 1950 West

Salt Lake City, Utah 84134

 

REQUEST FOR ADVISORY OPINION

 

Dear Sirs,

 

This is a request for an advisory opinion on a sales tax matter. Here are the specifics:

 

I currently own and operate a graphic design studio company. Some of the work is done by hand using pencil, pen, knife, T-square, triangle, etc. and some is done using computer drawing/layout programs. The typical result of our creative activity is "camera-ready-art" on paper or computer disk. This art is then taken to a printer by our clients. Printers copy our work onto printing plates and print business cards, brochures, etc. When we set up the business years ago we were told by a representative of the Utah State Tax Commission that this creative work was not subject to sales tax, so we do not charge sales tax to our clients, and we pay sales tax on all of the materials we purchase to produce this work (like pencils, pens, papers, diskettes etc.).

 

I am now negotiating to acquire a printing company, and I have talked to three similar firms (firms that do both design and printing) in Salt Lake City to determine how I should handle sales tax. I have received three different answers, each of which has a logical basis. Here are the three different ways that the process is being handled by the firms I contacted:

 

A. One owner said that he was told by the State Tax Commission that since the artwork was an integral part of the finished, printed product, he must charge sales tax on the whole job including the art. So that is what he does.

 

B. Another owner said that he was told by a Tax Commission representative that he could send an invoice to his client for just the art portion of the job without sales tax, and then later when the printing was completed he could send another invoice for the printing which would include sales tax. So that is what he does.

 

C. The third owner was advised by the Tax Commission that the procedure outlined in "B" above was not allowed because the Tax Commission would consider the art to be an integral part of the finished product whether it was billed separately or not. So he owns and operates two separate companies. The first company creates the art and bills it without sales tax. The second company prints jobs and bills it to its clients including sales tax.

So here are the questions that I would like your ADVISORY OPINIONS on:

 

1. Where a graphic design studio company produces creative designs either by hand using traditional tools, or by computer using design/layout pro-grams, and the client receives "camera-ready-art" on paper and/or on floppy disk; is that work subject to sales tax?

 

The following two questions only make sense if your answer to question "1" is that such artwork is not subject to sales tax.

 

2. Where the same company both creates the camera-ready-art and then copies that artwork onto printing plates and prints the final items on a printing press, is the camera-ready-art subject to sales tax if it is delivered and billed to the client separately from the printed pieces?

 

3. Where Company A creates camera-ready-art, delivers it to the client and bills it, and Company B (owned by the same person who owns the first company, or owned by company A) then copies that camera-ready-art onto printing plates and prints it on a printing press; is company A's camera-ready-art subject to sales tax?

 

Thank you for your attention to this matter. It will help me in properly setting up my proposed printing company and to properly comply with state law.

 

Sincerely,

 

XXXXX

 

November 6, 1996

 

XXXXX

 

Advisory opinion - sales tax on artwork

 

Dear XXXXX

 

We have received your request for tax advice pertaining to the artwork that you produce. The type of transactions that you are asking about are confusing because your product may be considered either a component part of the final taxable item or it may be the final taxable item itself. We offer the following guidance:

 

Sales of artwork or printed material are taxable. All services, such as binding, performed in connection with the sale of the printed material are also taxable. Therefore, if you are selling graphic artwork or a final printed product to your client, the entire charge -- including the charge for design services -- is taxable. With regard to the artwork used to produce the final printed product, the following examples should be helpful.

 

For purposes of illustration, assume that a printer (“A”) purchases artwork from a graphic designer (“B”) to produce brochures for a client. “A” uses the artwork as a master, and the master is used to print a thousand brochures for sale to a client (“C”). Although “A” may purchase tax free items that are resold or that actually become component parts of the final product, that is not the case with the artwork in this example. Here the master itself is not resold, nor does it actually become a component part of the final product. Instead “A” retains the master or consumes it in the process of printing the brochures. “A,” as the final consumer of the artwork, must pay sales tax on his purchase of the artwork from “B.”

 

For the next example, assume the same facts except that “A” sells the master copy of the artwork along with the printed brochures to “C.” In this case, “A” is entitled to purchase the artwork tax free for resale, but “A” must collect sales tax from “C” on the entire charge for the brochures and artwork.

 

 

If “C” purchases artwork from “B,” then gives that artwork to “A” to use in printing the brochures, “B” must collect sales tax from “C” on the sale of the artwork. “A” does not purchase the artwork, so “A” has no liability for sales tax with regard to it. Instead, “A” collects sales tax from “C” on the sale of the brochures.

 

Turning to your situation, if your company produces both the artwork and the final printed product, the entire charge to your client for the final printed product is taxable. If your client purchases artwork from the design segment of your company, then separately purchases printed materials from the printing segment of your company, the client must pay sales tax on both transactions unless some other exemption applies. (See Utah Administrative Rules R865-19S-75 and R865-19S-80 (enclosed)).

 

Your company is liable for tax on items that it purchases and either retains title to or consumes in the process of producing the client’s finished product. You may only purchase tax free those items that will actually be resold to your client.

 

You asked whether the form in which you deliver the artwork to the customer determines its taxability. It does not. Computer generated artwork is treated the same as artwork developed by other methods. Taxability is determined by whether the person purchasing it is entitled to claim an exemption.

 

Please let us know if you have other questions.

 

For the Commission,

Joe B. Pacheco,

Commissioner