95-032

Response July 12, 1995

 

 

Request

December 16, 1994

 

Re: Sales and Use Tax Ruling Request, Cellular Telephones

 

Dear XXXXX:

 

We are requesting a ruling from Utah confirming our client's (the taxpayer) and his authorized agent's proposed tax treatment of the purchase and sale of cellular telephones (cellular equipment) to the end user (customer). We would like you to address the tax treatment of the sale of phones when marketed both by a service provider or by an agent for a service provider.

 

Each of the following scenarios presents a unique kind of arrangement in that the price paid for the cellular equipment by the customer may be only a fraction of the seller's cost. When a customer commits to purchase cellular service, the equipment can be sold for a nominal cost (and in some instances no cost).

 

Facts

 

The taxpayer acquires cellular equipment from a wholesaler/manufacturer. He markets both the cellular equipment and the cellular service (service). The service is marketed in two ways. The taxpayer can be a direct seller of the service that is provided from the taxpayer's own network (marketed as a service provider). Secondly, he may also market service as an agent of another service provider; whereby, he earns a commission for activating service on another service provider's system.

 

Additionally, in markets in which the taxpayer is the service provider, the taxpayer may have authorized agents marketing its service. The agent is paid a commission when a customer agrees to purchase service. In this instance the authorized agent sells the cellular equipment, and the taxpayer has no knowledge of the type or cost of the cellular equipment.

 

Cellular Equipment Marketed By the Service Provider

 

When the taxpayer, as a service provider, markets the cellular equipment with a

customer activation (the customer also subscribes to cellular service) he may be willing

to sell the cellular equipment below cost (or in some cases at no charge at all), if the

customer commits to a long-term service contract (usually one to three years). Should

the customer enter a long-term service agreement and later cancel the agreement, the

customer may be subject to a penalty.

 

For example, a service provider may offer to sell cellular equipment for $10 if the customer will agree to a one-year contract to purchase the service. The contract will provide that if the customer cancels his service prior to one year, he will be charged a $200 penalty. This penalty will compensate the service provider for the loss he incurred on the sale of the cellular equipment.

 

Cellular Equipment Marketed by an Agent

 

The agency relationship described below would apply to situations where the taxpayer is an agent of an unrelated service provider, and in situations where the taxpayer has an authorized agent marketing its service. The agent is free to purchase cellular equipment from any vendor. He also makes the decision of how much to charge for the cellular equipment. In a totally separate transaction the service provider will pay the agent a commission for adding a subscriber of service to their system.

 

For example, an agent may offer to sell a cellular phone for $$$$$ if the customer will agree to purchase service. However, the customer will pay $$$$$ without the cellular service. If the customer signs up for service, the service provider will pay a $$$$$ commission to the agent. Should the customer discontinue service (i.e., he moves out of the service area), there is generally a “charge back” of the commission against the agent. The customer usually does not get an additional charge for the cellular equipment.

 

Specific Ruling Requests

 

We have described specific transactions below and our anticipated tax treatment of those transactions. Please confirm our proposed treatment or provide us with your position on these transactions. Additionally, we would appreciate the legal authority relied upon should your findings differ from our anticipated tax treatment.

 

1. How is the purchase and sale of cellular equipment by agents treated when cellular equipment is sold below cost?

 

We believe that tax should be collected on the actual sales price realized from the sale of the equipment to the customer. Furthermore, the equipment can be purchased tax-free as a sale for resale.

 

2. How is purchase and sale of cellular equipment by agents treated when cellular equipment

is furnished to a customer at no charge, if the customer subscribes to cellular service through the agent?

 

We believe that in instances where cellular equipment is furnished to a customer at no charge, the agent would be considered the end user of the cellular equipment and tax would be due on the agent's cost of the phone.

 

3. When a customer subscribes to service, how is the purchase and sale of cellular equipment by service providers treated when cellular equipment is sold to a customer below the service provider's cost?

 

We believe that tax should be collected on the actual sales price realized from the sale of the equipment. Furthermore, the equipment can be purchased tax-free as a sale for resale.

 

4. When a customer subscribes to service, how is the purchase and sale of cellular equipment by service providers treated when cellular equipment is furnished to a customer at no charge, if the customer subscribes to the providers' service?

 

In this instance, the revenues derived from the service contract would also compensate the service provider for the loss he incurred on the sale of the phone. Since the service is subject to tax, the additional tax collected in this arrangement, in most instances, would be greater than the total tax collected if the cellular equipment and service were sold separately. Thus, we believe that the tax related to the sale of the cellular equipment would be included in the tax derived from the sale of service. Furthermore, the cellular equipment can be purchased tax-free as a sale for resale.

 

We appreciate your assistance in this matter. Should you have any questions or desire to discuss this matter, please either write me at the above address or phone me at XXXXX, or XXXXX at XXXXX.

 

Very truly yours,

 

XXXXX

 

 

July 12, 1995

 

RE: Advisory Opinion - Application of Utah Sales Tax to the Sale of Cellular Phone Service Contracts and Equipment.

 

Dear XXXXX,

 

You requested an advisory opinion as to the application of sales tax to the sales of cellular phone service contracts and phone equipment. Your letter suggested four possible scenarios, and our response corresponds to them in the order presented in your letter.

 

1. A sale of cellular phone equipment to an agent (vendor) for resale is exempt from sales tax. However, a sale of cellular equipment to the agent for the agent's own use does not qualify for this exemption. In that case, the agent, as the end consumer, must pay tax on his or her cost of the equipment. §59-12-104 (27) Utah Code Ann.

 

2. When the agent sells the phone equipment to a customer, the agent must collect sales tax on the amount paid. §59-12-103 (1) Utah Code Ann. However, if the agent gives the phone away as a premium or incentive to purchase a service contract, the agent is the end consumer of the phone and must pay sales tax on his or her cost of the equipment. Utah Admin. Rule R865-19S-68 (A).

 

3. When the agent sells cellular phone equipment to a customer at a price which is below the agent's cost, the agent must collect sales tax on the amount paid by the customer. However, if the agent receives a rebate or other compensation as reimbursement, the amount of the rebate or reimbursement must be included in the taxable amount paid by the customer. We interpret that situation to be closely akin to an instance where a retailer accepts a manufacturer's coupon as part payment and is reimbursed by the manufacturer. Under Utah Administrative Rule R865-19S-68 (D), the total sales value, including the discounted amount, is subject to tax.

 

4. When an agent sells the phone equipment along with the cellular service and the contract price includes the cost of the service and the phone equipment, the agent must collect sales tax on the entire contract price. However, if the price of the contract covers only the service, and the value of the cellular phone equipment is not included in the contract price, the agent, as the end consumer of the phone equipment, must pay sales tax on his or her cost of the equipment.

 

We seem to be in general agreement with the rulings that you requested. However, if you do not agree with this determination, you may appeal to the Tax Commission for a formal hearing. The results of that hearing would constitute a declaratory judgment and be appealable to the Utah State Supreme Court. A Notice of Appeal Rights and a copy of the Utah Taxpayer Bill of Rights are attached.

 

This opinion is based only on the facts presented above. If additional facts arise which present you with new questions, please feel free to ask for another advisory opinion.

 

For the Commission,

 

Alice Shearer

Commissioner