93-020

Response July 9, 1993

 

 

Request

May 4, 1993

 

XXXXX

The Utah State Tax Commission

160 East Third South

Salt Lake City UT 84134-0410

 

RE: Sales Tax Applicability of Advertising Print

 

Dear XXXXX:

 

Per your request, I am writing to you so that I can have a formal statement by the Utah State Tax Commission addressing the applicability of sales tax to printed advertising material. I have contacted the Tax Commission three times to clarify whether printed advertising material is taxable in the following three instances:

 

(A) Printed advertising inserts are inserted into newspapers

 

(B) Printed advertising inserts are sent to consumers home via a mailing house

 

(C) Printed advertising inserts are given to consumers upon their visit to one of our business locations

 

I have received three different answers on three different occasions and now desire that the Tax Commission will take this opportunity to clarify this matter.

 

Please include with your answer any and all relevant supporting documentation.

 

Please do not hesitate to call me if you have any questions. My phone number is (XXXXX.)

 

Sincerely,

 

XXXXX

 

July 9, 1993

 

XXXXX

 

Re: Advisory Opinion - Sales or Use Tax Applicability to Printed Advertising Inserts.

 

Dear XXXXX:

 

Your request (copy attached) for an advisory opinion as to how sales tax applies to the sale or purchase of advertising inserts under various methods of delivery was referred to the Auditing Division for their analysis.

 

The division's staff recommendations are as follows:

 

A. If advertising inserts are inserted in newspapers for delivery as part of the newspaper, the purchase of such inserts is exempt from the tax if the conditions of Administrative Rule R865-19S-65 are met.

 

B. If advertising inserts are sent to a prospective customer's home by a mailing service, the printer, XXXXX; the purchaser of the inserts is considered to be the consumer of the inserts. If XXXXX takes delivery of the inserts in Utah (either itself or through its agent mailing house), the purchase of the inserts is subject to the tax, regardless of to where they are mailed. If XXXXX (or its agent) takes delivery outside of Utah, only those inserts that are sent to Utah prospective customers are subject to the tax. If the state in which XXXXX initially takes delivery imposes a sales tax on such inserts, Utah will allow credit (up to the Utah rate) for the tax first properly due and paid to that state.

 

C. The purchase of printed advertising inserts which are given to prospective customers at your business locations are subject to the tax if XXXXX (or its agent) takes delivery in Utah or if the inserts are given to customers at your Utah locations. Again, if another state properly first imposes a tax on the purchases, Utah will allow credit.

 

Based upon the facts presented in your letter, we are in agreement with the Auditing Division recommendations. Obviously, if there deviations from these facts, this opinion may be negated.

 

If you do not agree with the determination, you may appeal to the Tax Commission for a formal hearing. The results of that hearing would constitute a declaratory judgment and be appealable to the Utah Supreme Court. A Notice of Appeal Rights and a copy of the Utah Taxpayer Bill of Rights are attached.

 

For the Commission,

 

Joe B. Pacheco

Commission